A personal rant
“But I don’t listen to your type of music.”
If there has ever been a lamer excuse for not advertising on a particular radio station, then I don’t know what it could be.
We have two stations, one country – the other classic rock. And when a sales rep comes back and says a client won’t advertise on one or the other because they don’t listen to that type of music, IT MAKES ME CRAZY!!!
I understand and appreciate that, with a limited ad budget, some businesspeople choose to support programming that they personally enjoy. More power to them. But come on – you’re in business, people! Does the sign on your door say “proudly serving only country music listeners throughout the area”????? Just because you don’t listen, does that mean people who do listen won’t need your particular product or service?
The other variation is “my customers don’t listen to that type of music.” Talk about your self-fulfilling prophesy! If only people that listen to country (or classic rock or news/talk or oldies or whatever) HEAR your ad, then those are the only people that are going to come into your place of business. DUH!
(Disclaimer: Now you know why the sales staff and upper management keep me locked in my office and as far away from clients as possible. Tact is NOT my strong suite when confronted with short-sighted stupidity)
If there has ever been a lamer excuse for not advertising on a particular radio station, then I don’t know what it could be.
We have two stations, one country – the other classic rock. And when a sales rep comes back and says a client won’t advertise on one or the other because they don’t listen to that type of music, IT MAKES ME CRAZY!!!
I understand and appreciate that, with a limited ad budget, some businesspeople choose to support programming that they personally enjoy. More power to them. But come on – you’re in business, people! Does the sign on your door say “proudly serving only country music listeners throughout the area”????? Just because you don’t listen, does that mean people who do listen won’t need your particular product or service?
The other variation is “my customers don’t listen to that type of music.” Talk about your self-fulfilling prophesy! If only people that listen to country (or classic rock or news/talk or oldies or whatever) HEAR your ad, then those are the only people that are going to come into your place of business. DUH!
(Disclaimer: Now you know why the sales staff and upper management keep me locked in my office and as far away from clients as possible. Tact is NOT my strong suite when confronted with short-sighted stupidity)
posted by Just Some Guy on the Radio at 11:03 AM
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